What is the Page Rank of a site?
Page Rank is a system used by Google which determines the importance of a website or website's page. It analyses
the quality and number of inbound links pointing towards a particular site. It calculates the page rank based
upon the number of do-follow links pointing towards a site. Each link from one page to another represents a positive vote to the page the link points to.
The more links a page receives, the higher it's importance becomes and the higher it's page rank it receives.
If the site has in-bound links coming from a high PR site then the weight of the link gained by the site is larger.
There are many factors which affect the Page Rank of a site:
- Sites which are updated frequently are given more preference
- Sites which add new content regularly are favoured
- New inbound links pointing to a site improve the sites PR.
- Inbound links pointing to deep-links of a site also improve it's Page Rank
- The less broken/dead links a site has, the better
However there are a number of things which can decrease the Page Rank of a site:
- Any inbound links to a site coming from Poker, Porn, Drug, Gambling related sites.
(Google really hates these types of sites)
- Irrelevant content on your site.
- Any Black-Hat SEO techniques used in a site's link building campaign.
- Linking back to the same website which linked to your site will decrease your Page Rank
- Getting any link/s from a link-farm which is black-listed by Google will drop your site's Page Rank
and could also end up in your site getting de-indexed in search results.
- Getting too many in-bound links in a short period of time will also affect your sites Page Rank negatively.
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